Johan's main income has always been the Christmas tree sale. Every December he sells hundreds of trees which he has cut down himself in the forest. But a growing competitor is the plastic trees, which just gets better and more realistic every year.
This year, Johan created a best-seller. He paints his real Christmas trees. White, red, blue, pink and black. Best selling are the pink and black Christmas trees.
Some believe Johan kills his own product in the long run ...